Back in July i wrote about a competition to invent a new festival product and get paid over £3000.

The challenge was set by Reckitt Benckiser (they make Neurofen, Clearasil, Veet, Dettol etc) It was essentially for people to come up with an innovative product which would meet the needs of anyone going to a music festival.

Well the competition has been one by two Indian business management students who believe they have what it takes to stop you getting all hot headed at summer festivals.

Sandeep Gautam and Manisha Mishra have invented HairSUKH, ‘the no sweat hair solution’ which dries perspiration on the scalp and hair instantaneously. The product invention is the winning entry in an online competition by the global consumer goods company Reckitt Benckiser and was aimed at students and early careers, asking them to come up with an innovative new product.

The contest asked entrants to impress the judges with their creativity, innovation, originality and marketing ideas for a new product which would help out festival goers.

Sandeep and Manisha, 25 and 23, kept their cool (sorry!) to win the $5,000 prize money and also win exposure infront of industry leaders.

Judges were impressed by the product’s simplicity and creativity and for tackling the competition brief effectively.
Entrants had to upload a video of their idea on the RB website and the public were invited to vote on their favourite entry. Entries included a biodegradable tent, musical contraceptives and body cleansing wipes.

A shortlist of 20 was then assessed by a judging panel.

Sandeep and Manisha are both studying business management at the Xavier Institute of Management Bhubaneswar in India. Amy Golding, FMCG Reporter at Marketing Magazine (UK), said: “I really liked this product. It deals with a problem that lots of women suffer from at festivals in a really simple way.”

The campaign was part of a wider move to start using social media. RB employees who blog and Tweet, also commented on the progress of the competition and the entries.

Details of the winning entry and the original pitch video are at www.reckittbenckiser.jobs/challenge

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