You know when you’re sat in your tent, and the mud is creeping up the canvas at an alarming rate and you’re weighing up whether the next live act is worth getting your wellies dirty for? Well is there something, some magical product that you think ‘by gum, my life would be so much easier if I had one of those?”…

Now is your chance to share it and win $5,000 for your efforts, that’s over £3000!

The challenge is being set by Reckitt Benckiser (they make Neurofen, Clearasil, Veet, Dettol etc) It’s essentially for people to come up with an innovative product which would meet the needs of anyone going to a music festival.

You need to upload a video describing the product, how you’d bring it to market and why they you made the decisions you did.

Videos will be rated by the public and the top 20 will go through to be judged by an panel. This will include independent commentators from journalists to academics as well as RB professional marketers, who will be looking for an innovative product and way of thinking

The competition is only online and launched last Friday, it closes at midnight (GMT) on the 21 August 2009

For more information including the rules check out http://www.reckittbenckiser.jobs/challenge -
More information can be seen on their FaceBook Page. http://www.facebook.com/video/video.php?v=1025095203335